Download Ebook Media U: How the Need to Win Audiences Has Shaped Higher Education, by John Marx Mark Garrett Cooper

Download Ebook Media U: How the Need to Win Audiences Has Shaped Higher Education, by John Marx Mark Garrett Cooper

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Media U: How the Need to Win Audiences Has Shaped Higher Education, by John Marx Mark Garrett Cooper

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Review

Tackling everything from football to general education to the credit hour, Media U helps us understand our turbulent university landscape. With a deep sense of history and careful marshaling of data, Cooper and Marx show us that higher ed is not just a maker of knowledge but also a platform for information―a medium itself. (Paula M. Krebs, Executive Director, Modern Language Association)This book shows that many of the strangest yet most important features of universities come from their status as media operations that try endlessly to increase and manage their audiences. By putting the pieces of our Humpty-Dumpty campuses back together again, the authors offer original insights and even reasons to hope for new directions in higher ed. (Christopher Newfield, University of California, Santa Barbara)This book powerfully demonstrates that universities have been media institutions all along, well before the mobile phone and the MOOC. Cooper and Marx challenge us to consider what is at stake when universities approach the educated class as an “audience” and what mindsets and strategies they deploy in the process. Provocative and timely, Media U is bound to stir up discussion and debate. (Lisa Parks, Massachusetts Institute of Technology)This is a key and compelling study that, more than just in media studies, intervenes in insightful ways in debates about the very nature, purpose, mission, and reach―both real and possible―of the American university. (Dana Polan, New York University)The authors consider how the university has created, co-opted, and managed its audiences as well as how its audiences have in turn shaped aspects of the university and its labor force....insightful and well researched. (Library Journal)

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About the Author

Mark Garrett Cooper is professor of film and media studies at the University of South Carolina. He is the author of Love Rules: Silent Hollywood and the Rise of the Managerial Class (2003) and Universal Women: Filmmaking and Institutional Change in Early Hollywood (2011) and the coeditor of Rediscovering US Newsfilm: Cinema, Television, and the Archive (2018).John Marx is professor of English at the University of California, Davis. He is the author of The Modernist Novel and the Decline of Empire (2005) and Geopolitics and the Anglophone Novel, 1890–2011 (2012).

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Product details

Paperback: 352 pages

Publisher: Columbia University Press (August 21, 2018)

Language: English

ISBN-10: 9780231186377

ISBN-13: 978-0231186377

ASIN: 0231186371

Product Dimensions:

6 x 1.1 x 8.9 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#973,258 in Books (See Top 100 in Books)

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Media U: How the Need to Win Audiences Has Shaped Higher Education, by John Marx Mark Garrett Cooper PDF

Media U: How the Need to Win Audiences Has Shaped Higher Education, by John Marx Mark Garrett Cooper PDF